Saturday, March 1, 2008
Celebrity Apprentice-Dial Soap
With Marilu gone, it leaves Piers, Lennox, and Carol on one side, and Omarosa, Baldwin, Tito and Trace on the other. The last win went to Stephen's charity for breast cancer. This week's challenge is a Dial Soap ad campaign in Redbook. When this was announced, Omarosa first volunteers to be PM and then defers it to Tito almost shoving it down his throat and putting him on the spot in front of the Donald so that he had to take it. I think Omarosa planned it out to make Tito look bad in front of the Donald, which only backfires on her in the boardroom. I don't think Tito has a creative bone in his body and had to rely heavily on Baldwin's experience. Carol on the other side volunteered to be PM as she said that she was on the cover of Redbook 5 times. Is there anything that woman hasn't done?
During the photo shoot Omarosa did suggest that Trace should be in the layout with his shirt off posing with his guitar. That in itself was a great idea except why pose with the two other guys with their shirts off? Kinky! When Stephen saw Trace without his shirt, he said he had a tan of a vampire, hahaha. Trace is in pretty good shape, but I think he was alittle self conscious about being naked, because he's so big, there's alot of nakedness about him. The photo of him holding the guitar over the lady in the bathtub was a great picture. I really think they should have expanded the entire ad around him. When Baldwin saw the ad with Trace and the other two guys, he was steadfast that it was to racy and did not use that photo. Big mistake!
Piers was adamant that Carol should pose in the ad, who better than her since she has done it before. Her concept of a woman's day was good, except that last shoot of her and her "husband" biting her cheek in bed was awful. First of all, he was way younger than her and she looked like some kind of cougar seducing a young stud, plus he wasn't all that cute. The Redbook execs looked horrified by that bite on the cheek photo. Come on, I just happened to look at a Redbook while waiting for my daughter's music class today and inside there was a spread about sex in the bedroom. How horrified could they be?
It was a toss up on who was going to win this challenge but Carol's ad was better in execution and content and that eventually won it for them. In the hot seat, Trump quizzed Omarosa why she didn't step up and take the PM job, why did she push it on Tito? She managed to spit and spurt as usual and for a few seconds we all were holding our breath that maybe the vampira would finally see the sunlight. But no, the Donald knew by Tito's presentation skills and PM skills that he should be the one to go. So it was a gentle firing of Tito, no screaming, no tirade of how bad he was, just a gentle Tito you're a great guy and you've raised $50,000 for St. Jude's Children's Hospital, one of my favorite charities, Tito you're fired. Hey dude, you're a nice guy, now go knock someone out!-Single D
The challenge this week was to create a 4 page photo layout for Dial yogurt bodywash in Redbook magazine. Yogurt?! Aren't we supposed to eat yogurt? Omarosa must fancy herself a model judging by the way she was standing like she was on the runway and the tea length, slit to the hip dress she was wearing. Is that considered business wear these days? Once they get the challenge, Omarosa immediately says she will be PM. Once the Donald explains that there is a good chance that the PM of the losing team will be fired, she offers anyone else (Tito) to be PM. Tito says, no that's OK you can do it but Omarosa insists that he can do it and that's all she wrote.
Carol steps up for Hydra and they go meet with the Redbook and Dial execs. Piers askes how racey they can be without crossing a line. Dial's answer was that they don't have a list of things they won't do but keep it tasteful. This is what Piers heard - they want women in their 30's who have had lots of sex. Now, as a women in my --'s who has had lots of sex, unless my husband is reading this, in which case, I was a virgin when I got married, just kidding honey, what does that have to do with a bodywash ad?
Piers talks Carol into being the model (I think he just wants to see her naked) and they come up with a pretty good ad praising yogurt as a bodywash, I'm sure that takes a hard sell, and photo layout. Except the last picture with Carol in bed with the biting model who was young enough to be her son and which the execs were on the fence about as well. The sex picture was Peirs' idea, go figure.
Over at Empressario, Tito and party meet with the execs. Trace mentions that Redbook uses a lot of country music stars in their magazine. The Redbook people really liked Trace which makes Stephen think of using him in the ad. Stephen pretty much takes control of the photo shoot with a 20 something female model, this after hearing the demographic of the magazine is women readers in their mid 30's.
In an offside, Omarosa says that Tito needs guidance, which she does not give, and that she will sit back and let the guys win like they have been doing. Isn't that nice of her? She does come up with an idea of using Trace, sans shirt and two other male models, also shirtless with the product in their back pockets. Nice idea, but what does that have to do with getting clean? I guess looking at the picture would make you feel dirty and have to go take a shower with Dial yogurt. At the presentation, Tito messes up straight away by saying the product is Dial with Aloe Vera, whoops! No matter, they lose to Hydra and end up in the boardroom.
Omarosa is called out as forcing the PM on Tito after saying she wanted to be PM. She kept insisting she wanted to be PM making it look like Tito forced himself into the position. Liar! Trace sticks up for her saying that she had a few ideas and even Tito himself said that she was the hardest working person on the team. I think he has been hit in the head one too many times to make that statement! Even the Donald couldn't believe what he heard. The Donald sends Tito back to the fighting ring and Omarosa lives to fight a another day. At least Trump gives $50 grand to Tito for St. Judes Children's Hospital, so it wasn't a bad day after all. Double D
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